🛍️ Product Description Generator - Complete Guide

Create compelling product descriptions that convert browsers into buyers with SEO-optimized, benefit-focused copy.

What is Product Description Generator?

Our AI creates persuasive product descriptions for e-commerce platforms like Shopify, Amazon, Etsy, and more. Focuses on benefits, features, and SEO to maximize conversions.

The AIDA Copywriting Formula

Great product descriptions follow AIDA:

1. Attention (Hook)

Grab interest with a bold statement or question

Example: "Tired of back pain from your old office chair?"

2. Interest (Features)

Describe what the product is and its key features

Example: "Ergonomic mesh chair with lumbar support and adjustable armrests"

3. Desire (Benefits)

Show HOW features solve customer problems

Example: "Work comfortably for 8+ hours without pain or fatigue"

4. Action (CTA)

Clear next step

Example: "Order now and get free shipping!"

How to Use: Step-by-Step

Step 1: Gather Product Information

You need:

• Product name and category
• Key features (material, size, specs)
• Target customer (who is this for?)
• Main pain point it solves
• Unique selling proposition (USP)

Step 2: Choose Platform

• Shopify: Benefit-focused, storytelling
• Amazon: Keyword-heavy, bullet points
• Etsy: Handmade story, materials focus

Step 3: Generate & Optimize

AI creates description. Then you add product-specific details, real photos, and pricing.

Platform-Specific Optimization

Shopify Descriptions

• 300-400 words ideal
• Tell a story (brand + product)
• Benefits over features
• Add social proof (reviews count)
• Clear, prominent CTA

Amazon Descriptions

• Title: 150-200 chars, keyword-rich
• Bullet Points: 5 bullets, feature + benefit each
• Description: 200+ words, more keywords
• Backend: Use all search term slots

Etsy Descriptions

• Handmade/artisan story
• Materials and dimensions
• Shipping and care instructions
• Customization options

SEO for Product Pages

✅ Keyword Optimization:

• Primary keyword in first 100 characters
• Include in: title, bullets, description, alt text
• Use naturally (don't stuff!)
• Add long-tail variations

Example Keyword Strategy:

Product: Ergonomic Office Chair

• Primary: "ergonomic office chair"
• Secondary: "lumbar support chair", "back pain relief chair"
• Long-tail: "ergonomic chair for long hours", "best office chair for back pain"

Features vs. Benefits

❌ Features Alone (Weak):

"Mesh back with adjustable lumbar support. 360-degree swivel. 5-point base."

✅ Features + Benefits (Strong):

"Breathable mesh back keeps you cool during 8-hour workdays. Adjustable lumbar support eliminates lower back pain. 360-degree swivel lets you move freely without straining."

Formula: [Feature] + so you can/that/which [Benefit]

Perfect Product Description Template

Pro Tips