📅 Content Strategy 101 - 30-Day Planning System
Build a sustainable content strategy that drives consistent engagement and growth across all your social media platforms.
Why You Need a Content Strategy
Posting randomly = inconsistent results. Planning ahead = predictable growth.
Benefits of Planning:
- ✅ Never run out of content ideas
- ✅ Post consistently (algorithm loves this!)
- ✅ Save 10+ hours per month
- ✅ Measure what works, improve continuously
- ✅ Batch create content (way more efficient)
The 5 Content Pillars Framework
Don't post randomly. Organize content into 5 core themes (pillars) that define your brand.
Example: Fitness Coach
- Pillar 1: Workouts (30%): Exercise tutorials, workout plans
- Pillar 2: Nutrition (25%): Meal prep, macro guides
- Pillar 3: Mindset (20%): Motivation, overcoming plateaus
- Pillar 4: Lifestyle (15%): Behind-the-scenes, daily routines
- Pillar 5: Offers (10%): Coaching programs, ebooks
Your Turn: Define YOUR 5 pillars based on your niche and audience needs.
The 30-Day Content Calendar
Week 1: Educational Content (40%)
Goal: Provide value, establish expertise
- How-to guides
- Tips & tricks
- Industry insights
- Tool recommendations
Week 2: Inspirational Content (30%)
Goal: Motivate, connect emotionally
- Success stories
- Behind-the-scenes
- Journey posts (before/after)
- Motivational messages (with context!)
Week 3: Engaging Content (20%)
Goal: Drive interaction, build community
- Polls & questions
- Fill-in-the-blank posts
- Controversial (but respectful) takes
- User-generated content features
Week 4: Promotional Content (10%)
Goal: Convert followers to customers
- Product launches
- Special offers
- Case studies
- Testimonials
Content Batching Strategy
Don't create daily. Batch weekly!
Sunday Planning Session (2 hours):
Hour 1: Ideation
- Review last week's analytics
- Brainstorm 7 topics (based on pillars)
- Write hooks/outlines
Hour 2: Creation
- Use Uoryn Bulk Generation (create 5 variations per topic)
- Pick best version or mix-and-match
- Schedule in tool (Later, Hootsuite, Buffer)
Result: Week's content DONE in 2 hours!
Platform-Specific Posting Frequency
| Platform | Recommended Frequency | Best Times |
|---|---|---|
| 1 feed + 3-5 stories daily | 9am, 1pm, 7pm | |
| 3-5 posts/week | Tue-Thu, 8-10am | |
| 3-5 tweets daily | 9am,12pm, 5pm | |
| TikTok | 1-3 videos daily | 6-9am, 7-11pm |
| 3-5 posts/week | 1-3pm, 6-8pm |
Content Repurposing Strategy
Create once, post everywhere!
Example: One Topic → 4 Platforms
Topic: "5 Morning Productivity Hacks"
- Instagram: Carousel (5 slides, detailed)
- LinkedIn: Text post (1200 words, professional)
- Twitter: Thread (6 tweets, punchy)
- TikTok: 60-second video tutorial
Time saved: 80% vs. creating separately!
How to Use Uoryn for Content Planning
🚀 Workflow with Uoryn
- Sunday Planning: List 7 topics for the week
- Bulk Generation: Create 5 variations per topic (35 captions total)
- Selection: Pick best from each batch (7 captions)
- Personalization: Add your stories, examples
- Scheduling: Upload to scheduler
Pro users save 10+ hours/month with this workflow!
Measuring Success: KPIs to Track
Weekly Review Checklist:
- Engagement Rate: (Likes + Comments + Shares) / Followers × 100
- Best-Performing Content: Which pillar got most engagement?
- Follower Growth: Net new followers per week
- Top Performing Time: When did posts perform best?
Action: Double down on what works!
Common Mistakes to Avoid
❌ Mistake #1: Too Much Promotional Content
80/20 rule: 80% value, 20% promotion. Nobody wants a walking ad.
❌ Mistake #2: No Consistency
Posting daily for 2 weeks, then disappearing = algorithm death. Better: 3x/week consistently.
❌ Mistake #3: Ignoring Analytics
Review data weekly. Adjust monthly. Don't just "post and hope."
❌ Mistake #4: Perfectionism
Done > Perfect. A "good enough" post today beats a "perfect" post never.