Social Media Content Strategy 101: 30-Day Planning System

"I don't know what to post."

Sound familiar?

You sit down to create content, stare at a blank screen, and⏰... nothing. No ideas. No inspiration. Just pressure.

This is why 90% of creators give up within 90 days.

But here's the truth: The pros don't wing it. They plan.

And planning doesn't have to be complicated. In fact, it's simpler than you think.

In this guide, you'll learn my 30-day content planning system that:

• Eliminates "what should I post?" stress
• Ensures consistent, quality content
• Saves 10+ hours per month
• Grows your audience predictably

Let's build your content strategy.

Why You Need a Content Strategy

The Cost of Winging It:

No plan = inconsistent posting = algorithm punishment = slow/no growth

With a plan:

• Post consistently (algorithm loves you)
• Batch create (save time)
• Measure what works (improve continuously)
• Stay on-brand (build recognition)

Bottom line: A 2-hour planning session saves 10+ hours of "what do I post?" panic.

The 30-Day Framework

Week 1: Educational Content (40%)

Goal: Provide value, establish expertise

Content types:

• How-to guides
• Tips & tricks
• Industry insights
• Tool recommendations

Example topics:

• "5 Instagram Reels hooks that got me 100k views"
• "How to write LinkedIn posts that go viral"
• "Best time to post on TikTok (data-backed)"

Why it works: People follow accounts that teach them something useful.

Week 2: Inspirational Content (30%)

Goal: Motivate, connect emotionally

Content types:

• Success stories
• Motivational quotes (with context!)
• Behind-the-scenes
• Journey posts (before/after)

Example topics:

• "From 0 to 50k followers in 6 months: My story"
• "Why I almost quit social media (and what changed)"
• "3 failures that taught me everything"

Why it works: Emotion drives shares and saves.

Week 3: Engaging Content (20%)

Goal: Drive interaction, build community

Content types:

• Polls & questions
• Fill-in-the-blank posts
• Controversial (but respectful) takes
• User-generated content features

Example topics:

• "Unpopular opinion: your hot take"
• "Comment your biggest struggle with topic"
• "This or that? poll"

Why it works: Algorithm rewards comments, shares, and saves.

Week 4: Promotional Content (10%)

Goal: Convert followers to customers

Content types:

• Product launches
• Special offers
• Case studies
• Testimonials

Example topics:

• "New tool launch! Here's what it does..."
• "Flash sale: 50% off for 24 hours"
• "How client got result using product"

Why it works: You've built trust weeks 1-3. Now you can (gently) sell.

The 5 Content Pillars Framework

Instead of random topics, organize content into 5 pillars (themes).

Example: Fitness Coach

Pillar 1: Workouts (30%)

• Exercise tutorials
• Workout plans
• Form tips

Pillar 2: Nutrition (25%)

• Meal prep ideas
• Macro guides
• Recipe shares

Pillar 3: Mindset (20%)

• Motivation
• Overcoming plateaus
• Success stories

Pillar 4: Lifestyle (15%)

• Behind-the-scenes
• Daily routines
• Q&A

Pillar 5: Offers (10%)

• Coaching programs
• Ebooks
• Challenges

Result: Balanced content that serves multiple audience needs.

Your 30-Day Content Calendar Template

Week 1: Educational

Week 2: Inspirational

(Repeat pattern for Weeks 3-4)

Batch Creation Strategy

Don't create daily. Batch weekly.

Sunday Planning Session (2 hours):

Hour 1: Ideation

• Review last week's analytics
• Brainstorm 7 topics (based on pillars)
• Write captions/hooks

Hour 2: Creation

• Record videos (if applicable)
• Design graphics (Canva)
• Schedule in tool (Later, Hootsuite, Buffer)

Result: Week's content DONE in 2 hours.

How to Use AI for Content Planning

1. Brainstorm Topics with AI

Prompt:

"I'm a your niche content creator. Give me 30 content ideas for Instagram based on these pillars: list pillars."

Uoryn use: Generate 5 caption variations for each topic with Bulk Generation.

2. Create Content Calendar with AI

Prompt:

"Create a 30-day content calendar for niche. Mix educational, inspirational, and engaging posts. Format as a table."

Edit & personalize based on your brand.

3. Generate Captions in Batches

Workflow:

1. Use Bulk Generation to create 5 variations per topic
2. Pick best from each batch
3. Customize with personal touch
4. Schedule

Time saved: 80% vs. writing from scratch.

Platform-Specific Strategy

Instagram:

• Frequency: 1 feed post + 3-5 stories daily
• Best formats: Reels, carousels
• Pillar focus: 40% educational, 30% inspirational, 20% engaging, 10% promo

LinkedIn:

• Frequency: 3-5 posts per week
• Best formats: Text posts (1000-1500 chars), articles
• Pillar focus: 60% educational, 20% thought leadership, 20% personal stories

Twitter:

• Frequency: 3-5 tweets + threads daily
• Best formats: Threads, quick tips, hot takes
• Pillar focus: 40% educational, 30% engaging, 20% inspirational, 10% promo

TikTok:

• Frequency: 1-3 videos daily
• Best formats: Tutorials, trends, storytelling
• Pillar focus: 50% entertaining, 30% educational, 20% personal

Content Repurposing Strategy

Create once, post everywhere (with adjustments).

Example: One Topic, 4 Platforms

Topic: "5 Morning Habits for Productivity"

Instagram:

• Carousel post (5 slides, one habit each)
• Caption: Detailed explanation + CTA

LinkedIn:

• Text post (1200 words)
• Professional tone, data-backed

Twitter:

• Thread (6 tweets)
• Punchy, numbered format

TikTok:

• Video (60 seconds)
• Quick visual demonstration

Time investment: 30 min total vs. 2 hours if created separately.

Measuring Success: KPIs to Track

Weekly Analytics Review:

Engagement Rate:

• Formula: (Likes + Comments + Shares) / Followers × 100
• Goal: >3% (Instagram), >5% (LinkedIn)

Best-Performing Content:

• Which pillar got most engagement?
• What format worked best?
• What time/day performed best?

Follower Growth:

• Net new followers per week
• Goal: 2-5% monthly growth

Action: Double down on what works!

Tools for Content Planning

Free Tools:

• Google Sheets: Content calendar
• Canva: Graphics & design
• Notion: Idea vault
• Later (free tier): Instagram scheduling

Paid Tools:

• Uoryn: AI caption generation + bulk
• Hootsuite: Multi-platform scheduling
• Buffer: Analytics + scheduling
• Metricool: Advanced analytics

Recommended stack: Uoryn + Later + Google Sheets = $40/mo total

Common Content Planning Mistakes

❌ Mistake #1: Too Much Promotional Content

80/20 rule: 80% value, 20% promotion

Nobody wants to follow a walking advertisement.

❌ Mistake #2: No Consistency

Posting daily for 2 weeks, then disappearing for a month = algorithm death.

Better: 3x/week consistently beats 7x/week inconsistently.

❌ Mistake #3: Ignoring Analytics

"I'll just post and hope" doesn't work.

Review analytics weekly. Adjust strategy monthly.

❌ Mistake #4: Perfectionism

Done > Perfect.

A "good enough" post today beats a "perfect" post never.

❌ Mistake #5: Not Batching

Creating content daily is exhausting and inefficient.

Batch = better quality, less stress, more time.

30-Day Challenge: Your Action Plan

Week 1: Setup

• Define your 5 content pillars
• Research competitors' content
• Set up content calendar (Google Sheets/Notion)

Week 2: Planning

• Brainstorm 30 topics (using AI if needed)
• Assign topics to calendar (mix pillars)
• Write captions/hooks

Week 3: Creation

• Batch create Week 1-2 content (4 hours)
• Schedule posts
• Prepare visuals/videos

Week 4: Execute & Optimize

• Post as scheduled
• Engage with comments within 1 hour
• Track analytics
• Adjust next month's plan based on data

Frequently Asked Questions

Q: Should I post the same content on all platforms?
A: No. Adapt format and tone for each platform. Same topic, different execution.

Q: How far ahead should I plan?
A: 30 days is sweet spot. Allows flexibility while reducing stress.

Q: What if I run out of ideas?
A: Use AI brainstorming, repurpose top posts, ask audience what they want to see.

Q: Can I batch a month's content in one day?
A: Yes, but quality may suffer. 2-4 hours per week is more sustainable.

Conclusion: Plan Now, Grow Later

No plan = random content = slow growth
30-day plan = consistent content = predictable growth

Here's what to do now:

1. Define your 5 pillars (20 min)
2. Brainstorm 30 topics (30 min with AI)
3. Create calendar (15 min)
4. Batch Week 1 content (2 hours)
5. Schedule & post

Bonus: Use Uoryn's Bulk Generation to create 5 caption variations for each topic in seconds.

Time investment: 3-4 hours upfront = 10+ hours saved this month.

Worth it? Absolutely.

Ready to plan your content like a pro?

👉 Use Uoryn to Generate 30 Days of Captions →

Bulk Generation included in Pro ($29.99/mo). Create 5 variations per topic instantly.

Related Articles:

• How to Generate Instagram Captions with AI
• Engagement Optimization: 10x Your Reach
• AI Humanizer: Make Content Sound Authentic

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